Every New Zealander needs to recognise the importance of protecting themselves against eye injury and disease, and then to know how to take care of their eyes at all stages of life.
The New Zealand Association of Optometrists recommends a comprehensive eye examination every two to three years or sooner if you suspect something is wrong. But currently, not all New Zealanders regularly have eye examinations, mainly because they are unaware of the important role they play in maintaining eye health. Some of the major eye conditions that cause, vision loss do not display any symptoms in their early stages. If more New Zealanders were aware of the need for regular eye examinations, we would be able to catch eye conditions earlier and help people get the treatment they need.
Running a $2 million awareness and education campaign over two years, every two years, will educate New Zealanders on what they need to do to maintain vision for life. The two-year campaigns would target different high-risk groups and groups who have inequitable access to eye health. The campaigns would make these groups aware of where to access comprehensive eye examinations, treatment, rehabilitation, and other support services.